Opt-in, opt-out and consent

WhatsApp requires that people agree to receive messages from your business. Wappx records consent for each contact:

• Opted in — the contact agreed (for example a website form or in-store sign-up).
• Opted out — the contact replied STOP (or similar) or you marked them. They are excluded from campaigns automatically.

Messaging people who did not opt in leads to blocks and reports, which lower your number’s quality rating and can limit your messaging.