Templates are pre-approved messages you need to start a conversation or write after the 24-hour window.
- Open Templates → New template.
- Choose a category: Marketing (offers, news), Utility (order, booking or account updates) or Authentication.
- Pick the language and write the body. Use variables like
{{1}}for the customer’s name and give an example for each. - Optionally add a header (text, image, video or document), a footer and buttons (quick reply, link or phone).
- Check the live preview and press Submit to Meta for review. Approval usually takes minutes, sometimes up to 24 hours.
Tips to avoid rejection
- Do not start or end the body with a variable, and do not put two variables next to each other.
- Use the correct category — promotional wording in a Utility template is a common reason for rejection.
- Avoid ALL CAPS, excessive emojis and vague text like “Click here”.
Use Sync from Meta to import templates you created in Meta Business Suite.
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