Templates are pre-approved messages you need to start a conversation or write after the 24-hour window.
1 The red numbers in each screenshot match the numbered steps below it. Click a screenshot to open it full size.
- Open Templates → New template and type a template name — lowercase letters, numbers and _ only, e.g.
eid_offer. - Choose the language the message is written in.
- Choose a category: Marketing (offers, news), Utility (order, booking or account updates) or Authentication.
- Optionally add a header: text, image, video or document.
- Write the message. Use
{{1}},{{2}}for parts that change (e.g. the customer’s name) and give an example value for each. - Add an optional footer and buttons, check the live preview, and click Submit to Meta. Approval usually takes minutes, sometimes up to 24 hours.
Tips to avoid rejection
- Do not start or end the body with a variable, and do not put two variables next to each other.
- Use the correct category — promotional wording in a Utility template is a common reason for rejection.
- Avoid ALL CAPS, excessive emojis and vague text like “Click here”.
Use Sync from Meta to import templates you created in Meta Business Suite.
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